Exciting Benchmark Reviews update #2

Posted in awesomeness, chairs, stupidity on July 22nd, 2010 by RevStu

Ooh, this gets better and better. Viewers who've been following the thrilling story as it develops will recall the eerie similarity between the content of the Benchmarks Review feature on the Herman Miller Embody chair, and the advertising blurb for it on the site of retailer Smart Furniture.

We were a little curious about this, bearing in mind site owner Olin Coles' strident assertion that, apart from the belatedly-acknowledged passages copied from Herman Miller's press release, "the remaining 99.9% of the article is a fully independent review of a self-purchased product."

(Actually it's the remaining 93.6%, but let's not quibble.)

So inestimable Friend Of WoSblog John X dropped Smart Furniture a line.

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Exciting Benchmark Reviews update!

Posted in chairs, stupidity on July 22nd, 2010 by RevStu

Wow. I got home from a poker game in the early hours of this morning, and idly wondered if busted shill/"executive editor" Olin Coles might have replied to my polite request for his side of the story with regard to his hopelessly dishonest excuse for a website. What I found was that Mr Coles had instead chosen to post on the Benchmark Reviews forum, in a thread entitled "Forever banned: Hall of Shame". The thread describes itself thus:

"Like any writer, our work comes under fire from time to time. Most of the criticism is taken to heart and used to improve future work, but occasionally the critic can go overboard and begin making personal threats and accusations. This thread is intended to show our visitors that their accusations and threats do not remain anonymous."

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